PEEPS
Bringing UCSD students closer to their campus, the San Diego area, and the community that shapes their college experience.
0->1 B2c tool
product design
community driven
Solution Preview
Helping students stay organized, connected, and confident
From academics to extracurriculars, every feature is designed to cut through the chaos of campus life and give students a clear, intuitive starting point. By curating resources, events, and communities, getting involved feels effortless and inclusive.
preview of final hi-fi prototype
PEEPS resonates with both current and prospective students, strengthening UCSD’s long-term growth by:
1
Providing students with tools to achieve academic/career success.
2
Encouraging new participation in campus programs & organizations.
3
Creating a more desirable campus culture and reputation.
The Problem Space
What does the average student experience look like at UCSD?
Defining the problem
From navigating academics and extracurricular involvement to building a social network, every decision can feel like a high-stakes gamble when you're trying to find your place.
anoushka p.
“As a international student you're already thinking about so many things at once, but feeling like opportunities are still out of reach, even here, worries me.”
international student
1st gen
How might we create a digital platform that extends into real-world impact, providing UCSD students with a more well-rounded, fulfilling, and supported college experience?
Heuristic Evaluation
Using Jakob Nielsen’s 10 Usability Heuristics to objectively identify areas of friction
I dove into UCSD’s campus app through a heuristic evaluation to uncover why students still felt lost and unsupported, even with a business resource at their fingertips. The friction points I identified underscored the urgent need for a more intentional, feature-rich app that truly addressed students’ needs.
User Flow & Lo-Fi Prototyping
I mapped an end-to-end user flow to clarify the vision and simplify each step students would take
This blueprint became my north star, guiding what features to prioritize and shaping an interface that felt intuitive and intentional from the start.
Incorporating features that are clear and inviting
Recognizing how overwhelming it can feel for students to piece together opportunities on their own reemphasized the need for clarity and structure to the college experience.
Design System
A natural and trustworthy extension of UCSD student life
I developed the design system using UCSD’s existing brand identity, drawing from preset colors, typography, and campus culture.
Final Solution
Streamlining campus life for students
PEEPS is a student-centered app that simplifies academics, extracurriculars, and social engagement by curating resources, events, and communities in one intuitive platform. Every feature was designed intentionally to reduce friction, guide exploration, and help students feel more connected, organized, and confident on campus.
1
Dive into new & fresh experiences — find your path, find your people
✦ Search and filter clubs, departments, activities, and more to find engagement opportunities both on & off-campus.
✦ View detailed listings with descriptions, related events, and RSVP options tailored to your interests.
✦ Access extra information such as helpful links to stay connected, deepening involvement beyond PEEPS.
2
Your campus life made easier — plan smarter, not harder
✦ Sync your UCSD TritonLink account to see RSVP’d events alongside your schedule for easy, conflict-free planning.
✦ Receive smart event recommendations with quick RSVP options & shareable details based on your interests.
✦ Switch between daily, weekly, or monthly view to see your full schedule seamlessly without juggling multiple platforms.
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Personalized campus companion — stay connected, stay involved
✦ Easily access your student ID for effortless check-in at RSVP'd events that require additional student verification.
✦ Explore personalized event recommendations and vote in weekly polls to boost engagement and sense of community.
✦ Track your past events and saved searches, creating a frequent and lasting process for student exploration.
Impact
Student morale & curiosity took a turn for the better
Success Measured with Data
Students showed an 80% improvement in task efficiency and completion speed when navigating PEEPS.
Students felt more connected, driving a 60% increase in interest across campus resources, orgs, & community spaces.
Reflections & Takeaways
Seeing students improve task efficiency by 80% and feel 60% more connected reminded me that design is only powerful when it’s meaningful. To keep that at the center, I:
Treated usability insights as anchors for clearer pathways.
Designed for both function and emotion.
Let student curiosity guide where the experience needed to grow.
As I refined the platform’s visual system, I realized Figma wasn’t just a tool but a space to think. To design with intention, I:
Standardized components to create clarity and trust.
Used auto layouts to move faster without losing care.
Built a system that honored UCSD’s identity while feeling warm and human.
